Hi, I’m Anni …

… an ICF ACC certified professional coach with a background in project and tech product management

What brings me the most joy, in any role, is supporting people in their growth — whether that’s moving through change, exploring new paths, or simply coming back to who they truly are.

I’ve lived in the UK for the past 15 years, though I’m originally from Estonia. I’ve worked with people from around the world and across cultures, and I always hold space with openness and curiosity. What I’ve learned is that while our stories and contexts may differ, the emotions we experience — fear, joy, uncertainty, longing — are deeply universal.

Coaching has helped me grow into the most aware, open, and free version of myself. It’s connected me with people I may have never otherwise met and taught me the quiet power of listening, silence, and presence.

I’m endlessly curious about how we think, how those thoughts shape our lives, and how we can shift them to create more meaning and peace. I'm especially passionate about coaching people through career change and life transitions — something I’ve navigated many times myself.

In my spare time, you’ll find me outdoors cycling, walking, or playing tennis. I also love to have a cup of coffee, write and reflect.

I’d like to help you feel more confident and at home in yourself, do more of what lights you up, and discover more of your authentic self — not who you think you should be.